Monday, 3 June 2013


This.looks.bloody.brilliant.
Flicking through the July issue of UK Vogue (i always head straight to the beauty section) a Max Factor advert caught my eye. Behold Max Factor's New Lashfinity three day mascara.
I don't like to write about things i haven't tried because i feel like you read blogs to get real reviews but i think this new product takes mascara to a whole new level and deserves it's own blog post. After doing some online research, the 72 hour mascara will be available in Boots and retails for �18.99. You apply it the same way you would with your normal mascara, the formula has 'lash-tint' technology which gives it it's staying power. It claims to be sleep-proof, sweat-proof and swim-proof - Max Factor are calling it their 'life-proof' mascara. As the mascara can't be removed with traditional cleansers or wipes, it comes with a special remover at the end of the wand.Here's a youtube advert for the new mascara if you wanted to see it in action. I live for new product launches and once in a while something unique and exciting comes along. But, will it be a hit or miss? Watch this space for a review....

I'm not sure how good this would be for your eyelashes but i can't wait to test it out. The 3 day mascara would be perfect for festivals or on holiday. Max Factor's 3 day mascara arrives on June 5th, cue beauty blogger stampede, what do you think? 


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