product placement

Product placements is where the company pay the TV programme, celebrity or channel to advertise their product. I first noticed this on ' This Morning' where at the beginning,end and after every ad break a 'P' would appear. I'm not to sure if I'm a fan of this, it sounds like false advertising to me. I wanted to post about this as it also happens in the blogger community too. Bloggers often receive products from company's to review on their blog. Becka wrote a brilliant post on this issue which you can read here.

britney spears

It is widely used in music video's. The most recent one is for Britney Spear's hold it against me. Not only advertising her own perfume but also, Sony, Plenty of fish and Make up forever. 

'hold it against me'

Avril Lavigne had a go at it too in her latest video advertising her line of clothing and perfume. It's not at all obviously when the camera zooms in for a close up of the product!

Katy Perry 'Hot and Cold'

 

US dating website 'plenty of fish' has appeared

in numerous music video's including 3OH!3, Flo Rida, Ke$ha(above picture),Britney Spears and Lady GaGa.

Flo Rida 'available'

Do these company's think were stupid? Here is some more information on product placement http://consumers.ofcom.org.uk/2011/02/product-placement-on-tv/ Are you more liking to go and buy a product because you've seen it being used in a music video?